The Qur'anic Art of Effective Communication
In today’s fast-paced world, communication for many has become devoid of love and tenderness—just as faith and sincerity have become increasingly rare. Yet, communication is an essential part of our daily lives. In His perfect and unmatched Speech, Al-Qur’an Al-Kareem, Allah (Glorified and Exalted is He) outlines highly effective and powerful communication principles. If we adopt these Qur’anic techniques, they will, Insha’Allah, bring about positive change.
Below are a few examples from the Qur’an that demonstrate the divine art of effective communication:
1. قَوْلًا كَرِيمًا – Qawlan Kareema (Noble and Generous Speech)
“And your Lord has decreed that you not worship except Him, and to parents, good treatment. Whether one or both of them reach old age [while] with you, say not to them [so much as], ‘uff,’ and do not repel them but speak to them a noble word.”
(Qur’an, Surah al-Israa, Chapter 17, The Children of Israel, Verse 23)
When speaking to our parents, we must be humble and generous, using kind, noble, and respectful language. Sadly, this contrasts starkly with the often rude and dismissive tone common among today’s youth.
2. قَوْلًا سَدِيدًا – Qawlan Sadeeda (Straightforward and Just Speech)
The word Sadeed implies words that are correct, apt, and straight to the point.
a) In everyday interactions:
“O you who believe! Fear Allah and speak words that are straight to the point.”
(Qur’an, Surah al-Ahzaab, Chapter 33, The Allies, Verse 70)
This verse instructs us to be honest and direct—without ambiguity or manipulation. However, being straightforward must not be confused with being rude. A believer is encouraged to communicate clearly and justly, without playing with words.
Note: This verse is also recited during the Nikah Khutbah (marriage sermon), emphasising the importance of openness and sincerity in marital agreements.
b) In the context of inheritance:
“And let them speak words of appropriate justice.”
(Qur’an, Surah an-Nisaa, Chapter 4, The Women, Verse 9)
Guardians and executors are instructed to speak justly and kindly, especially to the vulnerable or orphaned children who may be left behind. Justice and compassion go hand in hand.
3. قَوْلًا لَّيِّنًا – Qawlan Layyina (Gentle and Mild Speech)
“And speak to him with gentle speech that perhaps he may be reminded or fear [Allah].”
(Qur’an, Surah Taha, Chapter 20, Taha, Verse 44)
Allah commands Prophet Musa and Haroon (peace be upon them) to speak gently—even to Pharaoh, the tyrant! This is a profound lesson in da’wah (inviting to Islam). Harshness repels people; gentle communication opens hearts.
Sadly, some modern-day individuals or organizations approach da’wah with harshness—even to those who are receptive. The Qur’anic model is clear: Speak gently, even to those who are hard-hearted.
4. قَوْلًا مَّيْسُورًا – Qawlan Maysoora (Kind and Easy Words)
“And if you [must] turn away from the needy while awaiting mercy from your Lord, then speak to them a gentle word.”
(Qur’an, Surah al-Israa, Chapter 17, The Children of Israel, Verse 28)
When approached by someone in need, and if we’re unable to help them at that moment, we are still instructed to respond kindly and politely. Never turn the poor away with harshness—use soft and hopeful words instead.
5. قَوْلًا مَّعْرُوفًا – Qawlan Ma’roofa (Honourable and Appropriate Speech)
This phrase appears in four contexts:
a) When proposing marriage:
Address the woman with dignity and respect.
(Qur’an, Surah al-Baqarah, Chapter 2, The Cow, Verse 235)
b) When caring for those under one’s responsibility:
Treat and speak to children, women, and dependents with justice and kindness.
(Qur’an, Surah an-Nisaa, Chapter 4, The Women, Verse 5)
c) When relatives or the poor are present during inheritance division:
Speak to them honorably, even if they aren’t entitled to a share.
(Qur’an, Surah an-Nisaa, Chapter 4, The Women, Verse 8)
d) When addressing the noble wives of the Prophet (peace be upon him):
They were commanded to speak appropriately when conversing with men.
(Qur’an, Surah al-Ahzaab, Chapter 33, The Allies, Verse 32)
6. قَوْلًا بَلِيغًا – Qawlan Baleegha (Effective and Penetrating Speech)
“Those are the ones Allah knows what is in their hearts, so turn away from them, but admonish them and speak to them a far-reaching word.”
(Qur’an, Surah an-Nisaa, Chapter 4, The Women, Verse 63)
This type of speech penetrates the heart. It is impactful, insightful, and carefully chosen to reach the listener on a deeper level. The goal is not just to speak—but to transform.
Conclusion
The Qur’an provides a divine guide to powerful and effective communication. Whether with parents, children, strangers, or even opponents, the key lies in our tone, choice of words, and intent. Let us strive to align our speech with these beautiful Qur’anic principles, Insha’Allah.
“Speak kindly, act justly, and communicate with compassion—for this is the way of the Qur’an.”